Trade show exhibit with augmented reality
Transforming information into experience
Augmented reality is particularly suitable for conveying information in trade fair situations. For the trade fair exhibit IN4climate.NRW, a map made of Corian® serves as a table and anchor for the AR application. The exhibit serves as an eye-catcher to which trade fair visitors are drawn and react curiously. The AR can be accessed from all four sides of the table via tablets attached to the exhibit. In this way, several users can discover content at the same time.
Compared to virtual reality, augmented reality has the advantage that interested parties can discover content independently via intuitive controls without being immersed in a completely virtual world. They remain at the booth and can still be approached by staff.