Architekturmodell Frame, Immobilienprojekt Am Tacheles

Am Tacheles

Berlin, pwr Development

Architekturmodell Frame, Immobilienprojekt Am Tacheles
Customized Real Estate Applikation für 'Frame'
Architekturmodell Joux im ehemaligen Theatersaal des Tacheles

Architectural models are the most important part of giving people a glimpse of what will be.

Amir Rothkegel, pwr Development

Architekturmodell Frame, Immobilienprojekt Am Tacheles
FRAME - Herzog & de Meuron, Am Tacheles
Architekturmodell Frame, Immobilienprojekt Am Tacheles
FRAME - Herzog & de Meuron, Am Tacheles
Customized Real Estate Applikation für 'Frame'
FRAME - Herzog & de Meuron, Am Tacheles
Architekturmodell Joux im ehemaligen Theatersaal des Tacheles
JOUX - Brandlhuber+ Muck Petzet, Am Tacheles
Architekturmodell Joux, Inszenierung im Showroom Am Tacheles
Multitouch Table mit Real Estate Applikation von Interactive Scape zur Steuerung des Architekturmodells JOUX
JOUX - Brandlhuber+ Muck Petzet, Am Tacheles
Architekturmodell Vert, Inszenierung im Showroom Am Tacheles
VERT - Herzog & de Meuron, Am Tacheles
Architekturmodell Vert, Inszenierung im Showroom Am Tacheles
VERT - Herzog & de Meuron, Am Tacheles
Architekturmodell Frame, Immobilienprojekt Am Tacheles
Customized Real Estate Applikation für 'Frame'
FRAME - Herzog & de Meuron, Am Tacheles
Architekturmodell Form3
FORM3 - Grüntuch Ernst Architekten, Am Tacheles
Architekturmodell Oro, Immobilienprojekt Am Tacheles
ORO - Herzog & de Meuron, Am Tacheles
Architekturmodell Oro mit Multitouch Table und Customized Real Estate Applikation, Immobilienprojekt Am Tacheles
ORO - Herzog & de Meuron, Am Tacheles
Customized Real Estate Applikation des FORM3 auf Multitouch Table
FORM3 - Grüntuch Ernst Architekten, Am Tacheles
Statdmodell Berlin aus Holz, Nahaufnahme auf Immobilienprojekt Am Tacheles
Stadtquartier Am Tacheles
Stadtmodell Berlin Am Tacheles
Stadtmodell Berlin, Am Tacheles
Stadtteilmodell Berlin aus Holz, Nahaufnahme auf Immobilienprojekt Am Tacheles
Stadtquartier Am Tacheles
Stadtteilmodell Berlin aus Holz, Blick auf Immobilienprojekt Am Tacheles
Stadtquartier Am Tacheles

Interactive Architectural Sculptures AM TACHELES

ORO, VERT and FRAME designed by Herzog & de Meuron, FORM3 by Grüntuch Ernst Architekten and JOUX by Brandlhuber + Muck Petzet: pwr Development sets new standards in real estate marketing with the staging of the interactive architectural models in the former theatre hall of the TACHELES.

Stage your real estate project and increase your marketing potential
Architekturmodell Form3

Kunsthaus Tacheles, the last surviving structure of the Friedrichstraßenpassage which opened in 1909, was a legendary venue for art and culture in Berlin until 2012. Designed by Heide & von Beckerath the former theatre hall became a showroom for the marketing of the five properties – it is simply made for stunning stagings.

The individual style of each building and its’ interior design is interpreted on one of five stages. As sculptural objects, the architectural models are placed on pedestals made of Corian® and become an essential part of the design. Drawers in the base of the models contain displays with a real estate application that is individually adapted to the CI of the architecture. Customers can compare floor plans and sizes of flats and easily find in the model, as the corresponding flats light up.

A screen on the wall behind the models makes the interaction visible to other people in the room. Those who dive deeper into the application learn exciting background information about the architects, the building and the history of this special place.

AM TACHELES