SAP Ferris Wheel

At a trade fair, you vie for attention. Stage your product in such a way that it captivates people from afar and abstract solutions become plausible applications. SAP impressed visitors of the CeBit 2018 trade show with a presentation designed as an amusement park – including a Ferris wheel and a view over Hanover.

Have you ever wondered what it looks like behind the façade of architectural models?

Hadi Teherani’s new Deutschlandhaus opens via iPad control to reveal the atrium and the rooms on the fifth floor.

The interaction of production and logistics is vividly explained in the model. Two floors move out of the model at the touch of a button and provide insights into the automated processes.